SOCIAL MEDIA ADS

Brand awareness campaign

This campaign sought to educate Nebraska citizens about all of the great things UNMC is doing for the state, during our legislative session when state budgets were being decided. In the past we have always used traditional media for this campaign, and saw dismal results. We cut the budget in HALF in 2017, and completely replaced print and radio with digital and social ads. The results were incredible. I reached between 30-40,000 people per week and averaged 1,000 link clicks per week on each platform.

BSN nursing student recruitment

The College of Nursing came to me with low application numbers, so I developed a digital ad campaign for them, over the course of 6 weeks, targeting prospective students. We reached about 30,000 people per week averaging around 1,000 link clicks to the Nursing admissions website per week, which successfully translated to an increase in applications for the program.

EngAge Wellness medical health facility recruitment

Our medical fitness facility on campus was predominantly used by senior citizens in the community. To increase memberships, I did a social ad campaign for them, targeting people with various medical conditions. The ROI on this was clear when we saw an increase in walk-in new members.